About us


Welcome to the Behind The Trees tribe!

Behind the Trees (BTT) was imagined by local Jacqui Koelewyn in 2015. 

Jacqui grew up in ‘the hills’ of the Dandenong Ranges and wanted to name her brand something that reflected the love of her surroundings.  BTT started out as a wooden toy camera business run from home by Jacqui and her husband Brett with their two young boys heading up product testing.

Further to this Jacqui had always dreamed of establishing a space in her hometown of Emerald to bring something to the town that had never been done before.

An opportunity for a bricks and mortar store saw BTT begin to evolve from a backyard brand to a destination store.

With the inclusion of a coffee hatch run by the delightful Incy Wincy team, BTT truly began to reach its potential.

Behind the Trees is an evolving space that only represents brands that we truly believe in. Brands that we use ourselves. Brands that tick all the boxes. Dynamic, playful, bright, fun…

And time sure does fly when you’re having fun!

As such (5 years!) it’s time for the new. New logo. New website. New branding. Branding that represents what BTT has become and all that it can be.

Watch this space because our future is bright and 2021 is going to be a big one!!